B-line

Welcome to the world of B-Line, the first company in Britain to produce a range of beauty products based around Essential Oil of Tea Tree.

Today, the heart of the B-Line range is a unique combination of Tea Tree Oil and Oil of Lavender that captures the natural therapeutic and healing qualities of both these exceptional elements.

B-Line owes its success to Annette Foley-Craigen, a woman with a mission. More than 12 years after setting up her specialist footcare business, she is taking her personal crusade to the wider public, spreading the message that feet are fun!

At a time when many career women might be thinking of taking it easy, she is embarking with just as much enthusiasm and passion, on the latest phase of her campaign, taking her successful professional range out to the consumer.

Sexy and sensual, as well as functional, feet have been sadly neglected in the stampede to generate millions through sales of high-tech skincare and colour cosmetics. Even haircare enjoys a higher profile - while Annette firmly believes in bottom up, rather than top down.

In a series of lectures and demonstrations, she says 'from the tips of our toes, we should take care of our feet and legs, and they will take care of us.'

Today, although the footcare market is much more competitive, Annette is still considered a leader in the field, an inspiration to a new generation of beauty therapists and to women no longer afraid to pamper themselves and their tootsies!

B-Line uses only natural, plant-based ingredients for its range of products - products are not tested on animals.